The Birth of a Salesman

Learn the most important sales concepts including handling sales calls end to end

About the Module:

The Birth of a Salesman is a film based sales training program with a story of Abhay, a relationship manager that shows typical scenario of life in a sales organization, with different customer types, different aspects or stages of a sales call and detailed analysis of these aspects based on research from experts.

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What you will learn:

  1. Handling the different stages of a sales call including Preparation, Introduction, Questioning, Presentation, Handling Objections, Closing and Follow Up.

  2. Understanding and handling different kinds of customers.

  3. Understanding how to adjust to a live sales environment.

Learning Summary:


Characteristics of a sales environment:

  • Understand the culture
  • The people dynamics(Bosses/ Mentors/Peers)
  • Reviews  - incentive, targets, measurement

Steps of the sales call: Making a successful sales call involves certain steps:

  1. Preparation
  2. Introduction
  3. Questioning
  4. Presentation
  5. Overcoming objections
  6. Closing
  7. Follow up

The attributes you need to build:

  1.  Perseverance 
  2.  Result orientation
  3.  Investing in relationships
  4.  Discipline 
  5.  Willingness to learn
  6.  Handling Rejection


Who is this for:


  1. Sales professionals
  2. Front end customer facing staff
  3. Fresh students - MBAs, Engineers, Graduates



  1. Films with a story, a concept and divided into modules

  2. Expert analysis for developing meaningful insight from the film

  3. Tests, Ratings and Quizzes for analyzing and measuring your learning

  4. Evaluation exercises related to the sales skill