Film-based learning - a philosophy

"Knowlens" or "Knowledge through a Lens" was born out of the fundamental assumption that films as a medium, leave a powerful impact on viewers. Films establish context for the audience, engage the viewer in infinitely more powerful ways – making the learning deeper and more insightful. At Knowlens, we leverage this all-encompassing medium, with the wonderful power of the web – in terms of scale and functionality, to deliver a powerful learning experience.

Every module at Knowlens, is built out of extensive research on the topic and wide ranging discussions with experts from the field. This content is then integrated into our "Knowlens" methodology, born out of discussions with several instructional designers, Learning & Development professionals and actual experiences of "user" domain experts.

For you the learner, the cocktail of impactful film story and scenarios, powerful web-based features, learn at your own pace and time aspect of the web, all combine to provide a deeply internalised learning not matched by most available learning methodologies.

Customer Success Stories

See how we’ve helped some of the leading companies in India empower their teams.

  • Caratlane

    Improved productivity for the Caratlane Sales Team

  • Balmer Lawrie

    Drive e-learning culture across the organization given the spread and width of businesses and limitations of classroom learning from a scale perspective

  • Anand Rathi

    Anand Rathi, a leading financial services company with over 300 sales people spread across branches

What They Say

Trust Wall


Context sensitivity and visuals have a much higher & lasting impact on people's learning than words / text. Hence, I am personally a big fan of learning products that are context sensitive and use visuals. I loved the product built by the team at Knowlens as this was the first time someone had really thought through the product so well. The sheer passion and dedication of the founders will ensure that it will be something big."

~ Brijesh Agrawal Co-founder & Director | Indiamart

The way Knowlens has integrated Films, Internet and Mobile for learning, it is an immensely scalable EdTech proposition for learners and job seekers. We believe it will add immense value to our audience at Times Jobs and personality of the team."

~ Dheeraj Sehgal Formerly Head - Retail Sales | ICICI Securities

The way Knowlens has integrated Films, Internet and Mobile for learning, it is an immensely scalable EdTech proposition for learners and job seekers. We believe it will add immense value to our audience at Times Jobs."

~ Vivek Madhukar | Formerly COO | Times Business Solutions Limited

The wonderful thing about Knowlens is the sheer ease of implementation. Logins were created in minutes and we had the flexibility to contextualise and scale up as per our organization's needs."

~ Vaijayanti Naik | Formerly Head HR | ICICI Securities

Knowlens with its focus on visual experience makes learning the sales process more comprehensive and complete. The learners within our organisation felt it was a unique medium under the blended learning methodology (as it is instructor led and video based) to understand the dynamics of customer calls.."

~ R Venkattesh | Chief Operating Officer | DCB Bank

A very innovative product to help students to sail through one of the toughest times in their life - placement interviews. Unlike other video tutuorials, the concept of putting forth the important learning points through short movie keeps the interest of the user alive. The UDID framework provides a comprehensive analysis of a student's weaknesses and helps to overcome them by providing different type of exercises and tasks."

~ Milind Aggarwal | Student | IIT Ropar

Sometimes it is necessary to show people how to do stuff rather than just telling them what to do! Knowlens does just that for me and watching the final countdown gave me a Déjà vu feel of watching 3 idiots!!! Excellent execution of a good idea."

~ Kartik Gupta | Student | IIT Ropar

Training retention pyramid indicates that Discussion and Practice are the second and third most effective methodologies, only after Teaching. We have opted for a methodology which innovates on this paradigm and has crafted an immersive and experiential learning process."

~ Adhip Nath Palchaudhari | Director[Service Business] | Balmer Lawrie