About the Module:
A film based course on jewellery selling which looks at the entire sales cycle starting from customer entry to interaction and closure. Observed through interactions of different sales staff with different kinds of customers with different needs and occasions including gifting, marriage etc.
What you will learn:
Handling the different stages of jewellery selling starting from Entry to Probing the customer to Interaction on the purchase and finally closure of the deal.
Understanding and handling different kinds of customers with different needs - self esteem, love etc..
Understanding value selling
Understanding customer - roles - buyer, influencer etc.
Characteristics of jewellery retail
Steps of the sales call: Making a successful sales call involves certain steps:
Understanding customer types e.g. some examples
Who is this for:
Evaluation exercises related to the sales skill
Tests and Quizzes for analyzing and measuring your learning
Expert analysis for developing meaningful insight from the film
Films with a story, a concept and divided into sections