caretlane

Caratlane

Improved productivity for the Caratlane Sales Team.

About The Company

A leading new age jewellery retailer leveraging great products with technology tools.

It leverages online learning in diverse formats from the conceptual traditional e learning to diverse and engaging visual formats including films.

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Learning Objective:
  • Create awareness of the sales process within the sales team
  • Create a deep understanding of customer needs and mindset
  • Improve sales productivity across the sales teams
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Methodology:

The sales training program utilizes a hybrid learning approach involving

  • Custom films with a web series story based approach with actors to drive immersive experiential learning
  • Create a deep understanding of customer needs and mindset
  • Improve sales productivity across the sales teams
Results:
caretlane

The learning content has been integrated into the overall induction process, ensuring comprehensive coverage of the entire 2,300 strong sales force across more than 250 stores.

In FY 22-23, Caratlane experienced more than 70 % revenue growth.